Martin Robinson reports:
The shopping habits of Britain’s 25 million supermarket loyalty card holders could be grabbed by the Government in an attempt to halt the UK’s dangerous obesity crisis, it was claimed today.
People who buy too much alcohol, fatty foods or sugary drinks would be targeted with ‘tailored’ health advice under plans being considered by the Coalition.
With more children than ever dangerously overweight, parents could also be contacted if their bills show they are not giving their offspring a balanced diet from their weekly shop.
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I wonder how many customers would be willing to give up loyalty cards if this comes to pass.
This would fall foul of EU law, specifically the right to a private family life.