Odia Kagan of Fox Rothschild writes:
Here are eight recent developments in privacy law you should consider as you get ready for the holidays.
Don’t Lie on Your AI
- The U.S. Federal Trade Commission recently issued a new enforcement action on AI “Greenwashing.”
- Make sure any AI-related marketing claims you make are accurate.
Data Brokers and Sensitive Information
- The FTC recently issued new enforcement actions on sensitive location, demonstrating the FTC’s strong stance on this topic. It also could hint at what the Trump Administration’s FTC will care about.
- The Consumer Financial Protection Bureau initiated NPRM for rules on situations that put data brokers inside scope for Fair Credit Reporting Act.
- CCPA amended its definition of “broker,” putting more companies in its scope than before
Privacy Notices
- The Texas Attorney General recently issued new notices of potential violation of the new Texas privacy law. If cured, these will not lead to enforcement.
- Interesting focus on clarity in privacy disclosures. It’s not enough to check boxes regarding what you need to disclose. It’s important that people be able to readily understand what you do with their data, and with whom you share that information.
Read about the other recent developments at Privacy Compliance & Data Security.