From The Chronicle of Data Protection:
Today, the White House released a report titled, “Big Data and Differential Pricing.” The report examines the concern that companies will use the consumer information they collect to more effectively charge different prices to different customers. While it finds that there are substantive concerns about differential pricing in the era of Big Data, it concludes that “many of [these concerns] can be addressed by enforcing existing antidiscrimination, privacy, and consumer protection laws.”
Read more on Hogan Lovells Chronicle of Data Protection.