Out-Law.com writes:
New EU rules on privacy and electronic communications are to be proposed in 2017, the European Commission has said. A study published last year offers clues as to what those reforms will deliver.
One area of concern is the use of location data:
Because internet service providers (ISPs) and mobile network operators are governed by the e-Privacy Directive they face greater restrictions on the use of location data than other businesses, whose behaviour is just governed by general data protection legislation.
Under the e-Privacy regime telecoms companies are prohibited from processing location data unless the data has either been anonymised or they have the consent of the data subjects. Even where consent is given it can only be processed “to the extent and for the duration necessary for the provision of a value added service”.
The providers also face pre-processing disclosure obligations relating to location data.
Read more on Out-Law.com.