Pietro Leone reports on trust-building and data protection:
According to the new G2 eCulturesEUROPE Report which surveyed over 6,500 European online users, there is an expectation of brands to handle personal data responsibly, and consumers are open for brands to increase communication and engagement about their privacy policy. These companies must take the opportunity to increase customer loyalty, as well as have an impact on their bottom-line.
Our analysis shows that almost two-thirds believe that respect for their privacy, personal space and personal information is the most important aspect when interacting with brands online. Privacy protection also ranked first in a list of customer demands, which included handling complaints, helping to find the best price on products and rewarding consumers.
Read more on The Guardian.