David Prosser writes:
Nishant Bhajaria believes the technology sector has a problem. A veteran of technology giants including Google, Netflix and Meta, Bhajaria worries that the industry’s customers increasingly regard it with suspicion and cynicism. “We’ve got to help people to a position where they don’t feel the industry is trying to swindle them,” says Bhajaria of the fraught debate around privacy and data.
To play his part in driving that change, Bhajaria has joined Privado, the data privacy-focused start-up that Forbes first featured more than two years ago. There, he will run the Privacy Engineering Center or Excellence, a new offshoot of Privado that will advise technology companies and software engineers on how to promote high standards of privacy without compromising innovation.
“The goal should be to see privacy as a product in itself,” says Bhajaria. He believes that by giving customers much more control about how and when their data is used, organisations will be able to rebuild trust. “Actually, when you give people the choice of deleting all their data, they don’t usually take it; what they want is transparency and control.”
Read more at Forbes.