Jack Gillum reports:
Building upon its fundraising prowess, Mitt Romney’s campaign began a secretive data-mining project this summer to trove through Americans’ personal information — including their purchasing history and church attendance — to identify new and likely wealthy donors, The Associated Press has learned….. For Romney’s data-mining project, which began as early as June, the Republican candidate quietly turned to a little-known but successful analytics firm that previously performed marketing work for a colleague tied to Bain & Co., the management-consulting firm that Romney once led.
Read the AP report on AP.