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Bell Canada to revamp online ad program to allow upfront consent

Posted on April 13, 2015June 30, 2025 by Dissent

Christine Dobby reports:

After a lengthy investigation by Canada’s privacy watchdog, Bell Canada says it plans to revamp its targeted online advertising program to give users the chance to consent up front to the company tracking their behaviour.

The Office of the Privacy Commissioner said it now considers the matter closed but critics say they remain concerned about a telecom provider using customer information to sell targeted ads.

Read more on Globe and Mail.

Related posts:

  • Why Canada’s Privacy Commissioner and CRTC should heed PIAC/CAC’s recommendations about Bell’s “Relevant Ads Program”
  • Ca: Despite Privacy Commissioner’s firm recommendations, Bell refuses to make data collections for targeted advertising program opt-in
Category: BusinessNon-U.S.

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