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Ca: Canadians not worried about targeted online advertising, study suggests

Posted on November 21, 2012 by pogowasright.org

Sarah Schmidt reports:

The majority of Canadians don’t seem too bothered by companies tracking their digital footprint to come up with targeted advertising, new research has found.

Being recorded on closed-circuit television cameras (CCTV) or being body-scanned at airport security also meet with little more than a shrug, according to a report on online engagement and consumer attitudes toward privacy.

The report, commissioned by Advertising Standards Canada, is based on a poll of 1,000 Canadians and six focus groups held across the country.

Read more on Calgary Herald.

Are Canadians just too damned polite or complacent to complain? Hmm….

Thanks to a Canadian reader who sent in this link.

Category: BusinessNon-U.S.Online

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