In May 2011, I started blogging my concerns about software called PC Rental Agent by DesignerWare, LLC. The software allowed remote surveillance and data collection on unsuspecting customers who had rented computers from some rent-to-own firms. The lawsuit against Aaron’s that made me aware of the issue did not garner as much media attention as…
Category: Business
FTC should examine Facebook-Datalogix partnership, privacy group says
Jeremy Kirk reports: The U.S. Federal Trade Commission should analyze Facebook’s relationship with a data marketer to ensure it doesn’t violate the social networking site’s recently approved settlement, the Electronic Privacy Information Center said Monday. Facebook is working with Datalogix, a company based in Colorado that specializes in collecting data from retailers using customer loyalty…
The cost of privacy concerns?
How much did privacy concerns contribute to a 10% drop in Facebook’s stock price yesterday? Lord knows that I am no stock analyst, but is it just coincidence that yesterday saw a deluge of news reports and online comments about an alleged privacy breach by Facebook that exposed private messages in timelines? By the end of…
Facebook Now Knows What You’re Buying at Drug Stores
Rebecca Greenfield writes: In an attempt to give advertisers more information about the effectiveness of ads, Facebook has partnered with Datalogix, a company that “can track whether people who see ads on the social networking site end up buying those products in stores,” as The Financial Times‘s Emily Steel and April Dembosky explain. Advertisers have complained that Facebook doesn’t give them any way to…