Juan Carlos Perez reports: After major privacy failures in its Buzz and Street View services, Google has hit the right notes with its deliberate, measured roll out of its new Google+ social networking site, according to privacy experts. By making Google+ available to a very limited set of initial testers, Google is showing that it learned its…
Category: Business
Zynga Combines Privacy Education, Gaming And Rewards With PrivacyVille
Leena Rao reports: Getting ahead of any privacy issues surround your product is an important part of product development for any company. Facebook, unfortunately, learned this the hard way. Social gaming giant Zynga is adding a layer of transparency today with the launch of a new privacy initiative called PrivacyVille. In typical Zynga fashion, PrivacyVille isn’t your average…
Banks’ billion-dollar idea: Sell your shopping data
Many of the nation’s leading banks and card issuers, including Wells Fargo, Citi, USAA, Sovereign Bank and Discover, are selling information about consumers’ shopping habits — how much they spend, where they shop and what they buy — to retailers. Retailers are using the data to offer targeted discounts via text, email and online bank…
“Who Has Your Back?” In Depth: Fighting for User Privacy in Congress
Richard Esguerra writes: EFF has called on companies to stand with their users when the government comes looking for data. (If you haven’t done so, sign the petition urging companies to provide better transparency and privacy.) This article will provide a more detailed look at the last of the four elements required for a company to earn a…