Lucas Mearian reports: As real-time and batch analytics evolve using big data processing engines such as Hadoop, corporations will be able to track our activities, habits and locations with greater precision than ever thought. “It will change our existing notions of privacy. A surveillance society is not only inevitable, it’s worse. It’s irresistible,” said Jeff…
Category: Business
AdChoice Buttons from Yahoo are not Privacy Choice Buttons
Last week, I posted an item about how Yahoo was going to show UK web surfers how sites were using their data, and I commented, “Good for Yahoo.” Perhaps I engaged in Premature Congratulatory Disorder (henceforth, PCD). Monique Altheim has a commentary on Yahoo’s new tool that’s important to note: A few days ago, PCWorld…
What’s Next for the FTC’s Proposed Privacy Framework?
Richard L. Santalesa writes: The December 2010 release of the FTC’s much anticipated Privacy Framework (see our coverage here, here, here and the report itself here), included the typical public comment period, which ended in February. We’ve looked at the 442 separate submitted comments received by the FTC, available here, from individuals and associations, corporations and organizations to uncover what themes,…
Kerry Privacy Bill Could Impose ‘Major’ Obligations On Ad Networks
Wendy Davis reports: A draft of privacy legislation floated by Sen. John Kerry (D-Mass.) would give the Federal Trade Commission authority to craft privacy regulations and to operate a Web site where consumers can opt out of online behavioral targeting. The potential measure would generally require companies to notify consumers about the collection of their…