I’m confident that Levis.com is not the only web site of concern, but this case study suggests that the public really often has no clue how their information is being tracked or used: Dwyer, Catherine Ann, Behavioral Targeting: A Case Study of Consumer Tracking on Levis.com (August 6, 2009). Abstract: Behavioral targeting is an online…
Category: Business
Lost Laptop is no more
It looks like The Inquirer‘s coverage of Lost Laptop may have resulted in the site/business being removed. David Neal updates us all: LOST LAPTOP, the, er, entrepreneurial website that we took to our hearts, is no more. We couldn’t quite believe the site’s premise when it launched. People who found laptops could send the unit…
German Court Rules on Consent Verification Requirement for Email Marketing
Hunton & Williams LLP writes: On November 3, 2009, the Higher Regional Court of Düsseldorf (OLG Düsseldorf, Az. I-20 U 137/09) ruled on the duty to verify consent for email marketing with respect to purchased email addresses. According to the Court, a company that purchases email addresses for marketing purposes must verify customer consent itself…
House Passes Data Accountability Bill
Roy Mark reports: The U.S. House of Representatives approved legislation Dec. 8 requiring data brokers to establish procedures to verify the accuracy of information that identifies individuals in their databases and to allow consumers to access and request correction of incorrect information. The Data Accountability and Trust Act, approved on a voice vote, would also…