Andy Serwin writes: The FTC has been focused on mobile apps and the legal issues they raise, and that focus continues to be shown by the most recent guidance from the FTC. Marketing Your Mobile App: Get it Right From the Start, offers guidance to app developers regarding what the FTC believes should be done to…
Category: Govt
7 reasons the FTC could audit your privacy program
Jay Cline writes: The Federal Trade Commission’s $22.5 million settlement with Google last month over its user-tracking practices woke up enterprise-risk managers around the country. With penalty thresholds hitting this new range of pain, publicly traded companies now have to ask whether data privacy should be included in their Securities and Exchange Commission filings as a key…
U.S. Customs Tracks Millions Of License Plates, Shares Data With Insurance Firms
Andy Greenberg reports: It may come as little surprise that every time you cross the border, cameras record your license plate number and feed it into a database of driver locations. More disturbing, perhaps, is the fact that the government seems to share that automobile surveillance data with an unexpected third party: insurance companies. Documents…
DMA urges Congress to back off on regulating direct marketers
The Direct Marketing Association (DMA) is dismissing congressional privacy concerns about the mass aggregation of consumer data. A bipartisan group of US House members sent letters to major data brokers about the privacy implications of data aggregation of consumer data. “By combining data from numerous offline and online sources, data brokers have developed hidden dossiers on…