Jon Brodkin reports:
France’s competition regulator fined Apple €150 million, saying the iPhone maker went overboard in its implementation of pop-up messages that let users consent to or reject tracking that third-party applications use for targeted advertising.
The App Tracking Transparency (ATT) framework used by Apple on iPhones and iPads since 2021 makes the use of third-party applications too complex and hurts small companies that rely on advertising revenue, said a press release today by the Autorité de la concurrence (Competition Authority). The system harms “smaller publishers in particular since, unlike the main vertically integrated platforms, they depend to a large extent on third-party data collection to finance their business,” the agency said.
Read more at Ars Technica.