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German court: Facebook Like button data transfer illegal without user consent

Posted on March 10, 2016 by pogowasright.org

Greg Sterling writes:

Yesterday, a court in a Düsseldorf ruled that German websites using Facebook buttons could not transfer data to the company without user understanding or consent. Clothing retailer Peek & Cloppenburg, which featured the Like button on its site, was found in violation of German data protection law because it didn’t sufficiently explain to users that their data would flow to Facebook.

The court stated, according to Reuters, “A mere link to a data protection statement at the foot of the website does not constitute an indication that data are being or are about to be processed.” The retailer said that it would wait to see the court’s full opinion before determining whether to appeal.

Read more on MarketingLand.

Category: BusinessCourtNon-U.S.

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