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Maine backs away from marketing-privacy law

Posted on September 2, 2009July 3, 2025 by Dissent

Marisa Taylor reports:

The attorney general of Maine has decided not to enforce a controversial law that bans the use of personal information about minors for marketing purposes.

The law, which goes into effect Sept. 12, caused an outcry from businesses and institutions, including Yahoo and Lexis-Nexis, that claimed the law unconstitutionally restricted their ability to do business in Maine.

The law prohibits companies from collecting personal information — including name, address, social security number, driver’s license number, and e-mail address — from minors without verifiable parental consent. In theory, this law could force sites such as Facebook and MySpace to verify the ages of Maine members and then seek parental permission from minors from the state.

Read more on The Wall Street Journal.

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