PogoWasRight.org

Menu
  • About
  • Privacy
Menu

New Self-Regulatory Principles for Multi-Site Data

Posted on November 11, 2011July 2, 2025 by Dissent

This week, the Digital Advertising Alliance (the “DAA”) unveiled new “Self-Regulatory Principles for Multi-Site Data” (the “Principles”), aimed at expanding the scope of industry self-regulation with respect to online data collection. The Principles are designed to supplement the Self-Regulatory Principles for Online Behavioral Advertising which were issued in July 2009. The DAA is composed of several constituent industry groups such as the American Association of Advertising Agencies, Council of Better Business Bureaus, the Direct Marketing Association and the Interactive Advertising Bureau.

[…]

Notably, the Principles prohibit third parties or service providers from collecting, using or transferring any Multi-Site Data in order to determine an individual’s eligibility for employment, credit, health care treatment or insurance. The Principles also require entities to (1) treat personal information in accordance with the Children’s Online Privacy Protection Act, and (2) obtain opt-in consent to collect and use Multi-Site Data that contains health or financial information (with an exception for operational or systems management purposes).

Read more on Hunton & Williams Privacy and Information Security Law Blog then scoot over to CIS to read Jonathan Mayer’s, “A Brief Overview of the Supplementary DAA Principles.”

No related posts.

Category: Business

Post navigation

← Dharun Ravi’s lawyer files motion to see Tyler Clementi’s computer files
Facebook “disappointed” that Hamburg DPA would like to sue the sh*t out of them →

Now more than ever

Search

Contact Me

Email: info@pogowasright.org

Mastodon: Infosec.Exchange/@PogoWasRight

Signal: +1 516-776-7756

Categories

Recent Posts

  • Microsoft’s controversial Recall feature is now blocked by Brave and AdGuard
  • Trump Administration Issues AI Action Plan and Series of AI Executive Orders
  • Indonesia asked to reassess data privacy terms in new U.S. trade deal
  • Meta Denies Tracking Menstrual Data in Flo Health Privacy Trial
  • Wikipedia seeks to shield contributors from UK law targeting online anonymity
  • British government reportedlu set to back down on secret iCloud backdoor after US pressure
  • Idaho agrees not to prosecute doctors for out-of-state abortion referrals

RSS Recent Posts on DataBreaches.net

  • Scattered Spider is running a VMware ESXi hacking spree
  • BreachForums — the one that went offline in April — reappears with a new founder/owner
  • Fans React After NASCAR Confirms Ransomware Breach
  • Allianz Life says ‘majority’ of customers’ personal data stolen in cyberattack (1)
  • Infinite Services notifying employees and patients of limited ransomware attack
©2025 PogoWasRight.org. All rights reserved.
Menu
  • About
  • Privacy