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Redbox Can be Liable Under the Video Privacy Protection Act for Failure to Purge Video Rental Records

Posted on November 27, 2011 by pogowasright.org

Venkat Balasubramani writes:

Redbox is a company which rents DVDs to customers from automated, self-service kiosks, typically charging $1 per rental. The customer is required to return the DVD the following day and, if the customer fails to do so, the customer is charged a late fee. If the customer is twenty five days late, then the customer is charged the price of the DVD (at which point the customer owns the DVD).

Plaintiffs filed a putative class action, alleging that Redbox maintained customers’ credit card billing information, along with their “video programming viewing histories,” in violation of the provisions of the Video Privacy Protection Act.

Read more about Sterk v. Redbox on Technology & Marketing Law Blog.

Category: BusinessCourt

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