Leticia Miranda reports:
….. The exact number of retailers using facial recognition cameras in their stores is unclear. But Peter Trepp, the CEO of the facial recognition software company FaceFirst, told BuzzFeed News that “hundreds of [retail] locations, growing to thousands very soon” have been outfitted with the company’s facial recognition software as part of their stores’ overall security systems. FaceFirst declined to share details about its retail clients, citing nondisclosure agreements with the companies.
Read more on BuzzFeed.
h/t, Joe Cadillic, of course!
As much as this facial recog draws headlines, I have trouble figuring out why. One is in public. There is no reasonable expectation of privacy. They can hire people to simply follow you and report what you’re doing. Facial recog is just cheaper.
Why does Facial Recognition draw headlines?
I was almost baited into writing a detailed response but I decided to provide two links about the dangers of facial recognition to everyone.
Businesses will use facial biometrics to create their own watchlists:
https://massprivatei.blogspot.com/2018/05/businesses-will-use-facial-biometrics.html
MLB and NFL fans submit their faces and fingerprints to buy food, beer and tickets:
https://massprivatei.blogspot.com/2018/08/mlb-and-nfl-fans-submit-their-faces-and.html