Jules Polonetsky and Brenda Leong write:
… One key issue has emerged as a point of contention among many of the proposed bills. Should parents have the right to tell a company holding their child’s data to enable additional services, such as sending homework information to a tutoring service or sending a transcript to a college or for a scholarship application? Should a parent be able to use the school’s network to share their child’s art portfolio with relatives or even online? Or, what if a child, with parental permission, wants to continue to maintain their school email account or use an educational app to practice test questions? Oddly, the leading state privacy law passed in California does not make allowances for parents to expressly enable new services, and the drafters of federal legislation have largely followed suit.
Some worry that the vendors providing these new technologies could use the detailed student data they hold for marketing purposes. Others worry the data could be sold. Although more than 150 companies have signed a Student Privacy Pledge, legally committing to not sell student data, federal and state lawmakers continue to seek ways to expand student privacy laws to more effectively protect student data.
Read more on The Hill.