Tim Bradshaw reports:
Yahoo has launched a scheme in the UK to show visitors to its websites how their personal data are used to target advertising, the first such move by a large internet publisher ahead of the introduction of new European online privacy rules.
A year after its launch in the US, Yahoo’s “Ad Choices” icon will be added to advertisements on pages where its users log in to services such as Yahoo Mail and Messenger, some of its highest-value banners. Clicking on the icon prompts more information about who placed the advertisement, why it was shown and links to manage user preferences about targeted “interest-based” advertising.
Read more on Financial Times.
Good for Yahoo for doing this, too. I’d like to see them do this in the U.S.