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Behind the scenes of Wired magazine’s personalized covers

Posted on January 31, 2011 by pogowasright.org

David Rowan writes:

A few selected readers have received an ultra-personalised cover on their issue of Wired this month. We wanted to see how much personal data we could easily find about them from publicly available sources — as a means of emphasising some of the points made in our cover story by Andrew Keen, Jeff Jarvis and Steven Johnson on “what the end of privacy means for you”.

Wary of scaring off our entire readership, we sent the personalised copies of Wired to some randomly selected subscribers rather than all of them, as well as to a few people we know with some media influence. Well, the media can take a little scaring.

Read more on Wired.co.uk.

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