Congress today summoned executives from Facebook, Google, and Yahoo to inquire about how they are tracking consumers for advertising purposes. The hearing signals an increasing interest on Washington’s part into what online companies are doing with all the data they have on their customers.
It’s a joint hearing between two House subcommittees, one on Commerce, Trade, and Consumer Protection, and the other on Communications, Technology, and the Internet.
Read more in The New York Times.
Earlier this week, the FTC, which has been cautiously supportive of self-regulation, issued a report, “Self-Regulatory Principles For Online Behavioral Advertising.” (pdf)
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