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Founders of New Browser RockMelt on Privacy, Advertising

Posted on November 8, 2010 by pogowasright.org

Jennifer Valentino-DeVries reports:

The creators of a Web browser that links to Facebook say they don’t plan to make money by selling ads, because doing so would create a conflict of interest when it comes to user privacy.

[…]

The browser lets users to sign in using their Facebook ID, and it then connects to their Facebook friends and allows for things like in-browser chats and link sharing. Users also can add other social networks like Twitter as well as feeds from their favorite websites. These settings and bookmarks are stored on RockMelt’s servers and then accessed any time the user logs in on a RockMelt browser, even on a different computer.

Mr. Howes said the settings are encrypted before being transmitted to RockMelt, and the company doesn’t store information on things like search and browsing history. The company also said it didn’t share any data with outside parties.

Read more in the Wall Street Journal.

Category: Online

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