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Privacy Group Wants New Cross-Device Tracking Regulations

Posted on December 22, 2015June 26, 2025 by Dissent

Wendy Davis reports:

Advocacy group Electronic Privacy Information Center is calling on the Federal Trade Commission to require ad companies to obtain explicit consent from consumers before tracking them across more than one device.

The privacy watchdog also is urging the FTC to require ad companies using cross-device tracking to explain what information they collect and share, minimize the data collected, and allow consumers to access information about themselves.

Read more on MediaPost.

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